As a service provider, I need to ensure that our customers can NEVER see another customer's data or even meta-data (that they exist) SO THAT customers can't see any information about their competitors and who we work with.

As a industrial operating company that shares data with partners and service providers, I need to ensure that our data is only accessible to those that we share with SO THAT we can ensure our data and company's intellectual property (IP) is safe and secure.

As an IT department, I need to ensure that our company's data stored at rest in the cloud is encrypted SO THAT our data is protected.

As an IT department, I need to ensure when our company's data is being moved from point A to point B that it is encrypted SO THAT our data is protected.

I need more authentication options than windows/Active Directory such as Open ID, Oauth (or other open standards) SO THAT customers have a variety of ways to authenticate into the system.