Make viral advertisement videos
OSIsoft's advertisement videos so far are vague and boring. They simply reiterate the ideas of easily accessing your data from a central location and saving lots of time and money. They throw some statistics and success stories in your face, and then say that the PI system is responsible. This is not enough to make someone want to buy PI. There is not enough information on how PI helps achieve success. The PI system is barely shown off, and the viewer is left scratching their head, not quite seeing how the pieces fit together.
In addition to the poor content, the videos have plain thumbnails and plain titles that fail to grab viewers' attention. Nothing about the videos makes viewers want to show them to their boss or coworkers. Poor spread means that people won't be familiar with PI, which means that they will be reluctant to give it a chance or will see its setup as a disruption to day-to-day business. People don't like foreign, unfamiliar things. We get protective and defensive. That's why we're racist.
For a multi-billion dollar company that has been around for 40 years, surprising few people have heard of it, and this is backed up by the fact that the view rate of each video is very low. The "keep it serious and professional" approach has been a terrible idea for over a decade now. People judge less on professionalism these days and more on relatability/interaction. OSIsoft needs to better adapt to the times, the people, and their environment.
These days, effective advertising means going viral. Vat19 and Linus Tech Tips are good examples of this: do something daring, funny, or ridiculous with a product to get people's attention and then remind them of how the product should be used. This is a good use of both the foot-in-the-door and the door-in-the-face techniques.
Perhaps you could have a character (in a baseball cap, for the extra casual/mischievous appeal) who gets bored at work and abuses the company's PI system for his own silly projects. But "good thing we have Enterprise Agreement", otherwise his projects wouldn't make it off the ground. The guy can walk through how he does his projects, especially the PI part. It would also be a great chance for OSIsoft to collaborate with the vendors of sensors and other materials needed for the projects or with experts in the topic of the project.
I will list examples of projects a comment so that I can edit it in the future. OSIsoft has a bunch of millennials working for them. I'm sure that they'll think of some very good viral video ideas and have fun making the videos.
The increased attention on PI might even spark a market for a smaller-scale version of PI.
Kenneth Barber commented
• Displaying game scores or gameplay using PI Vision (https://pisquare.osisoft.com/s/Blog-Detail/a8r1I000000GvrOQAS/game-in-pi-vision-with-the-pi-system)
• Karaoke game. Use a PI Point to display the correct lyrics at the correct time. Record the singer's pitch over time. Using analytics, subtract off the pitch pattern of perfect singing to get a pitch deviation graph. Score the singing by calculating the definite integral of the absolute value of this pitch deviation graph from the start of the song to the end of the song. A lower score (less deviation "area") is better.
• Record music and play back music from PI. Each PI Point represents a different instrument and stores which note to be played at what time. Or listen to the "music" captured in a voltage/flow rate PI Point.
• Use PI Points to encode a video in low resolution and black and white, where, every second, a frame is recorded, and each PI Point tracks part of the frame.
• Track the points of PI Square users over time. Use analytics to determine the change in rank over time.
• Art in PI Vision trends (https://pisquare.osisoft.com/s/Blog-Detail/a8r1I000000GvPfQAK/the-new-pi-square-logo-immortalised-in-a-trend)
• Use Edge Data Store and the PI Integrator For ESRI ArcGIS to catch a car thief and learn how much gas he used, when and for how long he was speeding, whether or not he went anywhere illegal, etc. and prosecute him for all of his offenses. Use PI Notifications to know that the car was stolen. "But THIS is no ordinary car."
• Continuously monitor an animal's hormone levels to know if it is pregnant, in heat, ovulating, etc.
• Continuously monitor the amount of pee in a pool (https://www.youtube.com/watch?v=S32y9aYEzzo)
Not so viral:
• Applications of PI to kinesiology (e.g. weight loss over time, race times improving over time, a child's height over time, calculating a child's body mass index over time based on weight and height using analytics)
• Measure clock drift using PI. A PI Point tracks the current time according to the clock, but the timestamp of the reading is always the true time.
• Track the levels of radon, VOCs, CO₂, or second-hand smoke for each area of a house/building before and after mitigation efforts. Use the PI Asset Framework to track the different areas and group them by level.
• Put a sensor inside and outside of different brands of chemical mask or earmuffs. Track their effectiveness. Create event frames based on this data to know when the mask/muffs were removed and exclude these times from analysis. Use these event frames to know if the mask/muffs were removed when it was not safe and for how long.